Owelle

“Owelle”: frenchified word derived from the English expression “Oh well”. Repurposed by Valérie Siron as her pseudonym to reflect her work ethos: serious, but without making a fuss.

Surfacing from Geneva’s club culture with a graphic design background, Owelle’s drive to synergise the audio and the visual power her expression of creative identity. Her compositions are imagined and built without boundaries, albeit replete with nods to previous genres ranging from early 2000s breakbeat, braindance and broken beat techno.

Intrigued by sensory immersion, Owelle further laces her art with interactive tools including programming, sound spatialisation and installation. Diving into a spatiotemporal journey, subtly incorporating their uses into her musical works. By blending her passion for diligent sound designing, field recordings and psychedelic vocals is how Owelle presents her approach to experimental music. Owelle’s creativity offers an intrinsic connection of her tailored rhythms and melodies to birth an original hybrid of sound and visual art.

The music within this record questions the importance of sound in relation to the individual’s environment. To blur the border between noise and aesthetically pleasing. To ride the waves between discomfort and delight and to find the potentially hidden role of situational awareness and relating it to musical endeavours derived from the emotions within.